Product Photography SEO on Amazon Listings

Nailing the content of your listings is key. But did you also know that, as people, imagery may even be more important than the description and features of your product?

• Have you ever considered how the content of your photos affects your listing’s performance?
• Are you interested in A/B testing? Phil can help produce the needed photos and walk you through the testing process. 
• What about naming the files? Have you ever thought about how to name those files or even what format performs the best?

In this quick digest of best practices, I walk you through all this and more!

Step 1: Understand Amazon’s Image Requirements

• Resolution: Minimum of 1000 pixels on the longest side to enable the zoom function.
• Format: JPEG (preferred), TIFF, or GIF.
• Background: Pure white background (RGB 255, 255, 255).

Step 2: Plan Your Shoot

• Product Focus: Ensure the product occupies at least 85% of the image frame.
• Variety: Include multiple angles and details shots to comprehensively showcase the product.
• Lifestyle Images: Consider images that show the product in use, improving customer engagement.

Step 3: Optimize Image Files

• Naming Conventions: Name image files using relevant keywords (e.g., brand_model_category.jpg).
• File Size: Compress images to reduce load time without compromising quality.

Step 4: Incorporate SEO Best Practices

• Alt Text: Use descriptive, keyword-rich alt text for each image.
• Metadata: Include SEO-friendly metadata in image files, such as tags and descriptions, if possible.

Step 5: Use High-Quality Equipment

• Camera: Use a DSLR or a high-quality camera for clear, detailed photos.
• Lighting: Employ professional lighting setups to avoid shadows and ensure even lighting.
• Tripod: Stabilize your camera with a tripod to prevent blurring.

Step 6: Post-Processing

• Editing Software: Utilize tools like Adobe Photoshop or Lightroom to touch up photos.
• Consistency: Maintain a consistent look and feel across all images for professionalism.

Step 7: Test and Analyze

• A/B Testing: Experiment with different images to see which performs better in terms of engagement and conversions.
• Analytics: Use Amazon’s analytics tools to track how your images influence product performance.

Step 8: Keep Updated

• Follow Trends: Stay updated with Amazon’s guidelines and the latest trends in e-commerce photography.
• Continual Learning: Invest time in learning about advancements in SEO and photography techniques.

Step 9: Legal Considerations

• Copyrights: Ensure you have the right to use all images you upload.
• Compliance: Adhere to all applicable laws and Amazon policies regarding product imagery.

Step 10: Review and Iterate

• Feedback: Solicit customer and peer feedback on your images.
• Improvements: Regularly update and refine images based on performance data and feedback.