Most business software is a UI layer on top of well-documented rules. As LLMs get better at generating those interfaces on demand, the subscription model starts to look like a relic. This is what comes next.

1Password already had organic developer love and 900+ open source projects. The challenge was building a formal DevRel function around that affinity without breaking the trust that earned it.

Developers increasingly discover tools by asking AI assistants, not by Googling. If your product doesn't show up in those answers, you're losing evaluations you'll never know about. Here's how to fix that.

When COVID wiped out every developer conference on our calendar, we pivoted to a content-driven acquisition strategy at HERE Technologies. By year's end, we had onboarded 15,000 new developers without a single in-person event.

Most companies know they need a developer program but don't want to wait 18 months for a full-time hire to figure it out. I run a fractional DevRel practice that gets API-first companies from zero to a functioning program, fast.

After my LinkedIn account was compromised and permanently removed, I lost nearly two decades of professional connections. This is about what happens when a single platform becomes too central to your professional identity.

We're just scratching the surface of what AI can do when it comes to creating personalized, on-demand tools. The future isn't one-size-fits-all software. It's tools built specifically for how you work, generated in minutes.

One of the most effective DevRel tactics is personally inviting developers to write about their projects in their own words. Here are the strategies and lessons learned from building a developer storytelling program.