Phil Johnston, II
⚙️ Developer Relations
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🪁 Tinkerer
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Developers increasingly discover tools by asking AI assistants, not by Googling. If your product doesn't show up in those answers, you're losing evaluations you'll never know about. Here's how to fix that.
When COVID wiped out every developer conference on our calendar, we pivoted to a content-driven acquisition strategy at HERE Technologies. By year's end, we had onboarded 15,000 new developers without a single in-person event.
Most companies know they need a developer program but don't want to wait 18 months for a full-time hire to figure it out. I run a fractional DevRel practice that gets API-first companies from zero to a functioning program, fast.
As someone who’s soon to be less relevant when it comes to technology, I am personally augmenting my workflows to include self-developed tools to help me get my work done. One recent example is a quick script that will test server…