AI agents are creating a new distribution channel for dev tools.

Black and white portrait of a man with glasses and a beard wearing a collared shirt, smiling gently.

Who is this for?

For founders, product leads, and marketing leads at API and SDK companies (5-50 employees) who know the buyer is changing but don't have a playbook yet.

Fractional Head of DevRel

8 hrs/week ongoing engagement. Strategy, content, developer onboarding, metrics.

DevRel Program Audit

One-time deep-dive into existing DevRel efforts. Deliverable: roadmap + recommendations.

AI DevRel Accelerator

Make your developer tools discoverable by AI coding agents and LLMs. Includes llms.txt setup, AI-optimized documentation, and a discoverability audit across major AI assistants.

Track Record

  • GoPro: Built program from 0 to 330+ partners (NASA, BMW, Google)

  • HERE Technologies: Onboarded 15,000+ developers, grew market 2,250x

  • 1Password: Established DevRel vision, managed open source program (+900 projects), technical marketing (videos)

Book a 15-minute call