AI agents are creating a new distribution channel for dev tools.
For founders, product leads, and marketing leads at API and SDK companies (5-50 employees) who know the buyer is changing but don't have a playbook yet.
How I work with you
Ongoing
Fractional Head of DevRel
8 hrs/week ongoing engagement. Strategy, content, developer onboarding, metrics.
One-time
DevRel Program Audit
One-time deep-dive into existing DevRel efforts. Deliverable: roadmap + recommendations.
AI discoverability
AI DevRel Accelerator
Make your developer tools discoverable by AI coding agents and LLMs. Includes llms.txt setup, AI-optimized documentation, and a discoverability audit across major AI assistants.
Track Record
330+
GoPro
Built program from 0 to 330+ partners (NASA, BMW, Google)
15,000+
HERE Technologies
Onboarded 15,000+ developers, grew market 2,250x
900+
1Password
Established DevRel vision, managed open source program (+900 projects), technical marketing (videos)